Name the GM, the F&B Director, and the Purchasing Manager on your top five deals right now. That buying committee doesn't get smaller because your team is.
Most suppliers know one person per deal. The person who replies isn't always the person who decides. Built for hospitality suppliers who don't have a sales ops team. Those with just a pipeline, a lot of legacy data, and a lot of ground to cover.
Quorum maps the deals that stopped moving months ago — the zombie deals still open in your CRM, still counting toward your forecast, but nobody's checked whether the person on the other side still works there. Quorum shows you who's missing and advises you who is best to approach first (and when, why and how).
Luxury hotel GMs turn over every 2.5 years. Your CRM never tells you when.
I set it up for you. Personally. No charge.
Founding customers get wired in by hand: connected to your CRM, first scan run, walked through your own dead deals live. You configure nothing. Up and running the same day.
21-day free trial. No card. £49/seat/month, locked for life. (Standard £69.)
Quorum gives you the complete picture of every relationship in your pipeline, updated every time you use it, not cleaned once and forgotten. It knows that a Director of Rooms at a Four Seasons reports differently to one at an SLH independent. That intelligence doesn't live in a general-purpose AI. It lives here, because it's the work we do every week.
The person who replies isn't always the person who signs. A warm contact with no authority is still a dead deal.
Most suppliers have one real contact per opportunity. Most considered purchases need 5+.
Your champion left for a new challenge eight months ago. Your CRM still shows them active.
Your pipeline looks fine.It isn't.
Quorum shows you which deals are dead, and the exact contacts that bring the live ones back. A pipeline number you can defend, built on relationships that still exist.
"I opened a deal I thought was warm. The GM had left four months earlier. Quorum found it in thirty seconds."
One click runs a verification check across every contact in your open pipeline. Quorum checks current employment status and flags anyone who has left, gone quiet, or changed role since you last spoke. Luxury hotel GMs move every two to three years. F&B Directors faster. Your CRM does not know this. Quorum does.
See who's still there before you call.
Quorum maps every decision-making role against your deal and flags who is missing or unverified. It doesn't just tell you the deal is thin. It names the roles you're missing, the F&B Director, the Director of Rooms, so you know exactly who to add to make it whole. The average rep has active relationships with 1.3 contacts per deal. In luxury hospitality a typical purchase involves three to five stakeholders. Most reps are talking to the most accessible person on the deal. Quorum shows you who can actually move it.
Never lose a deal because you were talking to the wrong person.
Every deal is scored across six dimensions: Coverage, Warmth, Freshness, Stability, Influence, and Execution. Every time you open a deal, Quorum rescores it and shows you when it was last updated, so you always know how fresh the picture is. It tells you not just whether a deal is healthy but specifically which dimension is the problem and what to fix first.
Know which deals deserve your time before you spend it.
Quorum maps your entire chain estate. Every property, every deal, every gap, in a single view. See where your relationships are strong, where they are at risk, and where you have no presence at all. For a supplier managing a global chain like Four Seasons, 57 uncovered properties. That's not a gap in your data. That's a pipeline waiting to be opened.
Stop guessing where to focus. See the whole estate.
You stop spending hours on deals that were never going anywhere.
Quorum tells you the state of every deal before you open it. The contacts who've moved. The roles that are empty. The score that tells you whether this deal deserves your time today. In seconds, not spreadsheet hours.
Years of quietly wrong data. Fixed faster than you think.
Most suppliers are sitting on a CRM that's been decaying for years. Contacts who left, roles that changed, accounts that were never properly built out. Quorum surfaces all of it the first time you run it. Not a project. A result.
It's easy to get excited about one warm contact and forget the other four people who sign off.
Quorum doesn't write your emails. It shows you the full committee before you send anything: who's there, who's missing, who's changed role. That pause, before you default to the same message to the same person, is where better deals get designed.
Most suppliers are guessing. Quorum gives you something better to go on.
You can ask Claude to read your pipeline. It'll tell you what's there.
Quorum tells you what's wrong with it.
Specifically, the zombie deals — the ones still open but effectively dead, that no general-purpose AI would ever flag because it can't see beyond your CRM.
Claude and ChatGPT can now connect directly to your CRM. But they read what your CRM knows: your contacts as recorded. They can't tell you the person you've been emailing for four months left the company in March. They can't score your committee against what a real luxury hospitality deal needs. And they don't watch your pipeline while you're not looking.
Your CRM's own assistant has the same blind spot. It watches whether a deal moved. It can't watch whether the person behind it still works there. Quorum isn't choosing one over the other. It reads everything your CRM already knows, and adds what it can't know on its own. One place, the full picture.
Generic AI gives you research. Quorum puts you in a better position to make a decision.
Quorum reads your CRM. It doesn't replace it. More integrations on the way.
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Trumpet is a sales room. One link where your buyer sees the deck, the pricing, the video, the case study. When someone opens it, Quorum checks who they are against your Pipedrive contacts: still there, moved on, or someone new who isn't even in your CRM yet.
Map the committee before you send the room, so you know who should be seeing it. Then know who's actually engaging — a real name, not just an anonymous open.
I'm a product marketer. I spent years getting leads into the top of funnel for hospitality suppliers, most often for James Bell at Minibar Products.
Getting leads in is one problem. Turning them into conversations, conversations into deals, deals into wins. That's the harder one, and it's the one most tools ignore.
The gap wasn't the tools. The gap was the bird's-eye view: who's actually on this deal's buying committee, who's moved on, who's missing, who can move it forward.
So I built the tool I wished existed. James is the first person I built it for. He uses it every week. So do I. Every day, on my own pipeline. Four dead or thin deals found and either revived or written off an hour, thirty a day when I'm working it properly. I don't spend my mornings guessing which deals are real anymore. Quorum tells me before I open them.
Early access is open. A small number of founding suppliers are onboarding now.
On HubSpot? Get on the early access list. HubSpot integration is next and I'll reach out when it's ready.
One install per week. Real capacity, real scarcity.
The 21-day free trial clock starts the day setup begins, right after a short scoping call. Roughly a week to set up and train, then two weeks of full use. Continuing after that is a conversation, not an automatic charge.
The intelligence engine behind Quorum works across CRM setups. The principles and workflows are largely the same wherever your deals live. What varies is how it connects to your specific way of working. So for founding customers, I wire that in myself. You don't configure anything. You just start using it.
This won't always be available. It's how I'm onboarding the first suppliers.
Prefer it done for you entirely? A small number of clients have me run Quorum on their pipeline directly. Ask on the call.
Let's get on a call. Thirty minutes, I walk you through your own pipeline live, and most people are up and running within an hour. No deck, no pitch. Just your deals.