Pipeline Rebuild. For B2B suppliers selling into hotels, resorts and hospitality groups.

Most deals don't collapse. They quietly never happen.

A hotel GM moved on. Nobody noticed. The deal stayed open, built on a relationship that no longer exists. Your CRM did not flag it. It just quietly became wrong.

Four weeks. I run it through Quorum, the software I built for this, with read-only access to your CRM. At the end you know which of your open deals are gone, who needs to be on the ones worth saving, and what to do on Monday.

Pipeline Rebuild.
£2,500.
Four weeks. Fixed.
Keeping it true afterwards.
From £1,600 a month.
Optional.
Book a 30 minute call

One rebuild at a time. Four weeks each, so there is usually a wait.

The Problem

Your CRM cannot tell you that the GM left in March.

It has no way of knowing. It only sees what happens inside it, and a dead deal leaves no internal footprint. Nobody logs the fact that the person who was going to sign has gone somewhere else. The deal just sits there looking exactly like the live ones, and every Monday it takes another slice of your week.

The same applies to the deal that was never properly built. One contact, no procurement, nobody above property level, and no sign anywhere in the CRM that anything is missing. It reports green right up until it does not close. Both of them are still in the forecast, still shaping how the quarter looks.

Both of those are invisible from the inside. The only way to catch them is to check against the world outside the CRM, which is not something a CRM is ever going to do about itself.

Nothing For You To Run

No software to learn. No dashboard to check every Monday. No agent to configure and then supervise.

Most of what is sold to fix this expects you to operate it. Wire it to the CRM, work out what the output means, then act on it. That is a project rather than a product, and everybody who needs this already has a full-time job.

Managing a tool is management. Nobody in a sales role wants another thing to manage.

Read-only access at the start. Two calls. Findings you can check against what you already know about your own accounts.

The findings do not arrive as a document either. They land in the tools you already open. I have wired Quorum into Surfe, Lemlist and Trumpet, so a contact that needs replacing gets found, a deal that needs rebuilding gets sequenced, and a buyer who opens a room gets checked against your CRM, without anybody exporting anything. If you run something I have not connected yet, connecting it is part of the work rather than a change request.

Logos shown for compatibility reference only. Quorum is not affiliated with, endorsed by, or an official partner of any of the tools shown. All trademarks belong to their respective owners.

The Alternatives
Data cleansing.

Gets your records accurate. Accurate records still do not tell you which deals to stop working. Correct data about a dead relationship is still a dead relationship.

GTM engineers.

What you get from a GTM engineer is a build. A bespoke configuration, sitting in your CRM, properly understood by one person who is not going to be there in six months. That is not a criticism of how they work, it is what you are buying. The money in project work is in the build, and nobody pays a contractor to sit and watch something afterwards.

So the verification system goes unwatched, and an unwatched one goes stale, and a stale one is worse than none at all because by then you trust it.

I am not offering to be more loyal than a contractor. What runs your rebuild is Quorum, a product I own and develop, so keeping it working is the business rather than goodwill. And a GTM engineer arrives with no opinion about your market. I already know that a Director of Rooms at a Four Seasons is not the same person as one at an IHG franchise, and that procurement at Accor does not sit where procurement at Belmond sits.

CRM AI, or just asking Claude.

Both read activity. Activity is generated by you, not by the buyer, and a logged note is not a relationship. Connect Claude or ChatGPT to your CRM and it will read your CRM beautifully. That is the limit of it.

Neither has any way of knowing the GM left in March, because that never happened inside your CRM. Both will call the deal healthy with total confidence, on the strength of emails you sent to somebody who has gone.

Point it at a process that was not working and what you get back is that process, faster.

The Work Splits Three Ways
Finding out what is true.
Which deals are gone. Which are alive but built on a single relationship. Which of the people on them still hold the job your CRM says they do.
Rebuilding the ones worth saving.

One contact is not a deal. A purchase like this needs several people aligned, and most pipelines carry deals held up by one person who may not even be there any more.

So: who else needs to be in it, who to approach first, who to hold back, and what makes saying yes easy for each of them given what they stand to lose if it goes wrong. Where authority actually sits for that chain, because procurement at Accor does not sit where procurement at Belmond sits.

Knowing what to do on Monday.

Not a report. The best next move on every deal worth making one on, in the order they should be made.

Alongside the findings, five numbers for your pipeline: how many of your contacts had moved on, how many people were on each deal against how many a purchase like this needs, how many deals were resting on a single contact, how old they were, and how many contacts had gone quiet for more than ninety days. The same five, measured the same way, every time.

If it turns out your pipeline is in good shape, you will find that out too, and you will find it out in four weeks rather than nine months.

Describing this does not work. Everybody who has reacted to it reacted while looking at a pipeline, so here is the closest thing to that without yours on the screen.

Watch a real deal get checked
The Four Weeks
Week one.
Access and wiring. You give me read-only access, I set up the fields, and I get everything running against your live pipeline. One call at the end of the week so you can see it.
Week two.
Verification. I check the people on your open deals against external employment records. Not the CRM's version of who they are, the real one.
Week three.
Committees and authority. Who is actually on each deal, which roles are missing, and where signing authority sits for that specific chain. Property level, cluster, or group, and which of those three is going to decide.
Week four.
The finding, delivered live on a call. We go through it together on your screen, not in a document you file and forget.

Your involvement in all of that is two calls.

Proof

James Bell runs Minibar Products. He is a real client, not a demo account.

"I opened a deal I thought was warm. The GM had left four months earlier. Quorum found it in thirty seconds."

JAMES BELL Minibar Products · Early Access Customer
And Then It Starts Rotting

This is the part most people underestimate.

A verified pipeline is accurate on the day it is verified. Hospitality moves quickly, which you already know because you have watched it happen to your own accounts. In ninety days a meaningful share of what I just confirmed will have quietly stopped being true, and you will be back to trusting a CRM that does not know.

So there is a second thing, and it is optional.

From £1,600 a month.

Every week you get a short list. Who has moved on, which deals have gone quiet in a way that matters, who is missing from a committee, and where a past champion has turned up somewhere new that is now worth a call. Prioritised, so a large pipeline and a small one get handled the same way, from the top down.

It does not stop at the list. The same connections carry it, so the deals that need rebuilding keep landing in the tools you already work in rather than in a report you have to act on separately.

Minimum three months, then month to month with 30 days notice.

The rebuild stands on its own. This is for people who would rather not be doing it again in nine months.

Who This Is Not For

If your pipeline is twelve deals opened in the last six weeks, there is nothing here worth doing, and I will tell you that on the call rather than take the money.

This is not prospecting. I do not find you new companies to sell to. I work on what you already have.

It is also not a CRM rebuild, a data cleanse, or a service that writes your emails.

Where Your Data Goes

Read-only access to your CRM. Nothing is written back without you asking for it.

What gets read is contact and employment information on your open deals. Names, job titles, and where somebody works now. Deal titles are read too, because that is how a contact gets connected to a property. Deal values, notes, correspondence and pricing stay in your CRM and are not copied out of it.

Where it sits. Supabase, hosted in Ireland, on infrastructure inside the EU. Not on a laptop and not in a spreadsheet.

Employment checks are done by sending one LinkedIn profile URL to a verification service, which returns that person's public employment history. No email addresses and no company information leave your CRM to do that.

The written analysis is produced by Anthropic's models, which means contact names, job titles and engagement dates are sent to Anthropic to generate it. That is how the analysis gets written. It is not used to train anything.

Your data is kept for as long as you are a client. Ask for it to be deleted at any point, during or after, and it is deleted.

Book a 30 minute call

I will ask how many open deals you are carrying, how long they have been open, and what a typical one is worth.

You will leave knowing whether there is anything worth rebuilding in your pipeline.

One rebuild runs at a time and four ongoing clients at most. If both are full, the honest answer on the call is a date rather than a yes.

Book a 30 minute call

Or run it yourself. Quorum is the software the rebuild runs on, and it is available on its own at £69 a seat per month, with a 21-day free trial and no card required. Most people would rather not run anything, which is why this exists.

See the software →

US pricing is $3,000 for the four weeks and $2,000 a month after. Software is $89 a seat.

Mark Pearcy
Quorum